Welcome to House of Eleventh, where wisdom meets passion, and experience fuels success.

House of Eleventh

Welcome to House of Eleventh, where we specialize in empowering entrepreneurs in the startup phase to elevate their ventures through strategic partnerships, innovative marketing solutions, fundraising strategies, and connections with venture capitalists, high-net-worth individuals, and family offices. At House of Eleventh, our founders leverage their extensive network built over decades. As part of the House of Eleventh virtual team, clients gain exclusive access and insights from industry leaders in PR, Marketing, Sales, and strategic financial modeling.

Our co-founders bring not only long-standing relationships but rich experiences from working with blue-chip organizations and prominent US-based family offices. Clients of House of Eleventh benefit from our proprietary software tailored for effectively sharing their story to engage potential investors and strategic partners. Expect a unique collaborative experience with our founders and a talented virtual team.

House of Eleventh values relationships and prioritizes trust to deeply understand our clients’ needs, focus, and objectives. This understanding forms the bedrock of our services and ensures that clients’ expectations are not just met, but exceeded.

Operating as a boutique firm, House of Eleventh carefully selects clients based on intangibles rather than just what’s on paper. We are reshaping the advisory landscape by recognizing the uniqueness of each story and company, and our primary commitment is to propel our clients forward once their endeavors are thriving on all fronts.

  • Fundraising

    Marketing and Brand Positioning

    Strategic Advising

    Creative Services

    Business Development

    Financial Modeling

    Partnership

    Brand and Storytelling

Meet Brian Smith

Brian Smith is a seasoned executive, two-time founder, and strategic advisor with a diverse background spanning global consumer brands, healthcare innovation, private capital markets, and emerging technology. With leadership experience at New Balance, Reebok, Abbott Labs, and Morgan Stanley, Brian brings a rare blend of corporate expertise, entrepreneurial drive, and investor acumen to every venture he supports.

With a foundation in creative strategy, marketing, and business development, Brian has played a key role in shaping messaging and brand positioning for some of the world’s most recognizable companies. At New Balance, he led product development in the training category, while at Reebok, he served as Director of Tennis, managing the global tennis business and collaborating with the elite basketball division and its future CEO—supporting both lines in their broader marketing and brand initiatives.

Brian later transitioned to healthcare, serving in business development and marketing roles at TAP Pharmaceuticals, a division of Abbott Labs, and subsequently joined Morgan Stanley, where he built a thriving wealth management practice focused on advising high-net-worth individuals, including physicians, engineers, and entrepreneurs.

As a founder and creative strategist, Brian co-founded RedCrow, a digital-first investment platform focused on healthcare innovation, alongside Rock & Roll Hall of Fame inductee Jerry Harrison of Talking Heads. In addition to helping facilitate over $200 million in capital for 250+ healthcare companies, Brian led the charge in building RedCrow into an international brand, where messaging, digital storytelling, and brand cache were central to its identity and success.

Under his leadership, RedCrow formed strategic partnerships with institutions like Cleveland Clinic Ventures, and became a major sponsor of the Cleveland Clinic Global Innovation Summit, standing alongside major brands such as GE, Citi, IBM, and Quest Diagnostics. After RedCrow’s acquisition, Brian served as Senior Vice President at Alira Health, leading RedCrow within a broader global advisory ecosystem focused on life sciences and healthcare transformation.

Brian is now the founder of House of Eleventh (houseofeleventh.com), where he leverages his extensive background to support companies in branding, messaging specific to investor outreach, and broader marketing strategies. House of Eleventh focuses on crafting compelling narratives and market positioning to elevate clients’ visibility with investors and key stakeholders. Brian also actively supports select companies in business development roles, opening his network to identify and connect key investors, accelerating client growth and opportunity.

Additionally, Brian continues to lead his second venture, The Main Stage, a SaaS platform reshaping how companies raise capital through immersive storytelling and investor engagement. The Main Stage reflects Brian’s belief that great companies deserve powerful narratives, authentic messaging, and access to aligned capital.

To date, Brian has directly helped facilitate tens of millions of dollars in investments, presented to Fortune 500 CEOs, and been featured in Forbes, Entrepreneur, Barron’s, and Inc. He has worked with family offices, Grammy-winning and Rock Hall of Fame musicians, professional athletes, and serial entrepreneurs, serving as a trusted partner in driving growth and long-term value.

Outside of his executive work, Brian served on the board of the Boston Chapter of the March of Dimes, where he led the largest Walk for Babies event in the chapter’s history. He now serves on the West Coast Chapter of the Concussion Legacy Foundation, supporting education and research in brain health and sports related injury prevention. An accomplished photographer, Brian focuses primarily on landscapes and wildlife, capturing the natural world through a creative lens. Originally a Bostonian, Brian has resided in Northern California with his wife and daughters for the past decade.